More than half of Americans don't fill prescriptions because they are too expensive.

Most Physicians Fail to Share Pricing Information

  • Physicians are under increasing pressure to discuss costs with patients when they write prescriptions.

  • Yet according to the survey, fewer than half (44%) of consumers say their physician advised them about medication costs or offered lower-cost therapeutic alternatives.

  • Even fewer (41%) reported receiving advice from their doctor or pharmacist about possible cost-saving coupons or having a prescription filled at a less-expensive pharmacy.

  • Physicians must be sensitive to the fact that even a $10 price difference influences patient behavior when it comes to filling prescriptions," said G. Cameron Deemer, president of DrFirst. To reduce prescription abandonment and improve health outcomes, physicians must actively participate in this conversation at the point of prescribing so that the physician and patient can jointly decide on the best medication option.

  • This survey underscores patients' desire to have pricing information up-front, before going to the pharmacy.